Origins and Initial Reception
All Elite Wrestling (AEW) was announced to the world on January 1, 2019. The origins of AEW can be traced back to an episode of the popular web series, “Being the Elite”, which featured a group of independent wrestlers, namely the Young Bucks (Matt & Nick Jackson) and Cody Rhodes. The formation of AEW was fueled by their desire to offer an alternative to mainstream professional wrestling, with a particular emphasis on in-ring performance, diverse talent, and giving a platform to performers who were previously overlooked.
Who is involved with the running of AEW?
Key figures in AEW’s inception included Cody Rhodes, The Young Bucks, and Kenny Omega. They collectively became known as the Executive Vice Presidents of the company. Additionally, popular commentator and wrestling figure, Jim Ross, was brought in, providing an established voice to the brand.
How Did The Industry Respond to AEW Launch?
Upon its announcement, AEW generated significant buzz within the wrestling community. Many industry insiders saw it as the first legitimate American-based competitor to WWE since the fall of WCW in 2001. The promise of a wrestler-centric approach, combined with the backing of the Khan family (owners of the Jacksonville Jaguars and Fulham F.C.), gave it credibility from the outset.
Fan Reception to AEW
AEW’s promise to offer an alternative to WWE’s style was well-received by fans who had grown disillusioned with the latter’s product. The buzz was evident when their debut show, ‘Double or Nothing’, held in May 2019, sold out in just minutes. Recently, AEW had a record-breaking event, eclipsing previous sales.
How did WWE Respond?
WWE, initially, seemed to downplay AEW’s presence. However, as AEW’s momentum grew, it became apparent through various business decisions and on-air references that WWE recognized AEW as competition. Notably, WWE launched “NXT” on the USA Network as a direct time-slot competitor to AEW’s “Dynamite” on TNT.
Ownership and Controversies
AEW is owned by Tony Khan, the son of billionaire Shad Khan. Tony serves as both the President and CEO of the company. AEW has been rumored to be worth in excess of $2 billion, read our report HERE.
Tony Khan, as a prominent figure in both the sports and entertainment industry, has faced scrutiny from time to time. A notable instance occurred in 2023, as referenced in the Ringside News article, where he countered accusations that AEW was losing momentum or “becoming cold”. Khan has been known to be vocal and active on social media, defending and promoting his brand, which sometimes leads to controversies.
Sponsorship and TV Deals
Television Deals: AEW’s primary television show, “Dynamite”, debuted on TNT in October 2019. The success of Dynamite led to a new show, “AEW Rampage”, which also airs on TNT. The relationship with TNT (and its parent company WarnerMedia) has been instrumental in AEW’s growth. Very recently, AEW has extended it’s TV rights with Warner Bros.
Sponsorships: AEW has secured several sponsorships since its inception, although the specifics might vary year by year. Brands like State Farm, AutoZone, and others have been prominently featured during their broadcasts.
Notable Wrestlers and Alumni
Current and Former Talent: AEW has been home to a mix of established stars, indie sensations, and promising newcomers. Names like Chris Jericho, Jon Moxley (formerly Dean Ambrose in WWE), and Sting have added star power. Simultaneously, wrestlers like Hangman Adam Page, Darby Allin, and Dr. Britt Baker, D.M.D., have blossomed as AEW originals.
Notable Signings: AEW made headlines with the acquisition of CM Punk in 2021 after a seven-year hiatus from wrestling….unfortunately though, that didn’t last with his removal very recently…Similarly, Bryan Danielson (formerly Daniel Bryan in WWE) and Adam Cole’s signings in 2021 showcased AEW’s ability to attract top-tier talent.
Iconic Matches and Moments
Best Fights and Outcomes: AEW has been home to several memorable matches. Some of the standouts include:
- Kenny Omega vs. Jon Moxley at “Full Gear 2019” in an unsanctioned match.
- The Young Bucks vs. The Lucha Brothers in a ladder match at “All Out 2019”.
- Hangman Adam Page and Kenny Omega vs. The Young Bucks at “Revolution 2020”.
- Britt Baker vs. Thunder Rosa in a lights-out unsanctioned match on “Dynamite” in March 2021.
- Upsets: AEW has seen its fair share of shockers. One of the most significant upsets occ
- urred when Darby Allin defeated Cody Rhodes for the TNT Championship, solidifying his status as a main-event player.
Since its inception, AEW has carved out a unique niche in the wrestling landscape. From its wrestler-friendly approach to its emphasis on in-ring competition and storytelling, AEW has provided fans with a genuine alternative. While it faces challenges, like any other promotion, its commitment to its core values and its passionate fanbase suggests a bright future for All Elite Wrestling. What we want to know is this > Who’s going to be at the next Wrestledream?
