Mike Ozanian, the Assistant Managing Editor of Forbes Media and co-host/Managing Editor of Forbes SportsMoney, recently did a study on AEW business as of late, and he valued the company at more than $2 billion.
It was noted by Dave Meltzer of The Wrestling Observer Newsletter that this figure sounds very high, and others are skeptical as well, but Ozanian might not be too far off. We noted before how WWE stock recently dropped due to concerns with UFC competitor PFL (Professional Fighters League) receiving a $100 million investment from SRJ Sports Investments, a company launched by Saudi Arabia’s Public Investment Fund.
It was recently revealed that PFL was in talks to buy the Bellator MMA promotion, which was valued at as much as $500 million. Based on this figure, it could be assumed that AEW is worth double. “For all those skeptical of the $1 billion number for AEW, if Bellator’s sale is talking about $500 million, there’s no way AEW as a franchise isn’t far more than twice as valuable,” Meltzer tweeted, referring to the long-rumored $1B number for AEW.
The @FightOracle account then responded, “Dave, $1 billion valuation for AEW isn’t even close. It’s a lot more. Valuations are more art than science. But Khans don’t need investment so the valuation doesn’t really matter. They’ll self fund aka boot scrap and won’t be diluted upon exit/liquidity event.”