News around AEW’s potential losses has emerged.
By the estimates of Wrestlenomics’ Brandon Thurston, AEW will incur a financial loss of around $34 million in 2023.
This is despite the promotion generating $154 million in estimated revenue, up from the previous year’s $100 million. However, Thurston believes that while AEW doubling the value of its television rights deal would keep the promotion in the red, it would at least make the brand sustainable.
Thurston’s approximations have AEW bringing in around $68 million in United States television revenue, $19.4 million in ticket sales, and $34 million in ticket sales. Amongst the company’s notable expenses are estimated talent compensation of $85 million (based on an average of $450,000 annually per wrestler). High profile wrestlers such as Adam Copeland, Christian Cage, Saraya and Will Ospreay are among the talent pool.
What are your thoughts on the news of AEW’s potential losses?
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